How do you increase profitability in your clinic?
When all is said and done, it’s a business that needs to accommodate the patients’ needs.
What is the first impression your patient’s experience when they walk into your clinic? Is it the
same “hohum” design seen in every other clinic in the city or does your practice have a “wow”
Wowing your patients should be a high priority. You can impress your patients with small
changes that make a big difference. In other words, you want a practice that doesn’t look like
every other dentist’s office in the country.
Adding the wow factor to your practice doesn’t have to be an expensive endeavor. Being a
pediatric dentist that focuses on creating a painless, fun, colorful experience for kids offers as
much wow factor as being a high-end office with expensive furniture, calming music, an
aquarium full of tropical fish and beautiful artwork.
Your patients’ impression of the clinic is without a doubt one of the most important aspects of
your business and it usually begins with an inviting reception desk. What does your reception
area say about you?
Don’t make your patients wait for too long for their scheduled appointment. Instead, ensure that
the lobby is supplied with water or tea, reading material, television, and soothing interiors.
Warm, empathetic, and helpful behavior from your staff and also good medical prowess by you,
it may be a recommendable patient experience. The patient will certainly share this experience
with friends and family.
With good design you will see the following happen within your practice:
● potential to book more patients during your workday
● Patients that refer you to friends and family
● more patients mean more profit
Good interior design will be an invaluable investment in the future of your practice. Not only
does it influence a patient’s “first impression”, it also affects how you and your team feel and
approach your work on a daily basis. It is wise to get the best your budget allows because your
environment will ultimately reflect the quality of care you are offering your patients.
At Decca Design we call this RODI – Return on Design Investment. With good design, you will
be able to accomplish everything we have discussed and the results will be reflected in your net
We appreciate hearing your thoughts and “What’s on your Design Mind”?